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Rivkin & Associates LLC is a marketing and communications consultancy. The business was founded in 1989.

We consult, write and speak on a variety of marketing and communications topics, and have worked with hundreds of companies in categories ranging from adhesives to foods to hospitals.

Steve Rivkin, founder of Rivkin & Associates, has a diverse background in marketing, advertising, naming, identity, corporate communications, public affairs and journalism.

Mr. Rivkin is the co-author of six books on marketing strategy:

The New Positioning (1996), the sequel to the international best-seller that introduced the concept of positioning.

The Power of Simplicity (1998), a guide to coping with the complexity of management, leadership and people issues.

IdeaWise (2002), a guide to observing, borrowing and adapting new ideas.

The Making of a Name (2004 by Oxford University Press), a comprehensive study of the strategic, creative, linguistic and legal aspects of brand names.

Differentiate or Die (2nd edition, 2008), on finding and exploiting your unique selling proposition.

Repositioning (2009), on marketing in an era of competition, change and crisis.

Rivkin & Associates has consulted for such clients as Alliant Energy, Alstom Power, Find/SVP Inc., Kraft Foods, Monsanto, Olin Corp., PG&E Corporation, Premio Foods and Tiffany & Co. In the world of healthcare, their clients include J&J/Biosense, Pfizer Howmedica and a number of community hospitals such as hospitals such as NCH Healthcare (Naples FL) and Goshen (IN) Health System.

Prior to forming his own firm, Mr. Rivkin spent 14 years with Trout & Ries Inc., the prestigious marketing strategy firm known for its pioneering work in positioning and marketing warfare. As executive vice president at Trout & Ries, Mr. Rivkin supervised campaigns and strategy projects for such clients as Harrah's Hotels, Ingersoll-Rand, Leica Cameras, Playtex, Stop & Shop Supermarkets, United Jersey Banks and Western Union.

Earlier in his career, Mr. Rivkin worked at International Utilities Corp., a Philadelphia-based conglomerate, in advertising, public relations and corporate identity. A journalism graduate from the University of Missouri, he began his career as an associate editor of Iron Age magazine, a weekly trade publication. Later, he was co-founder and editor of Financial Marketing Abstracts, a monthly newsletter.

Mr. Rivkin is a frequent speaker on marketing and communications topics, and he has appeared at hundreds of seminars, conferences and retreats in the United States, Europe and Southeast Asia. For 15 years he has been on the faculty of the Estes Park Institute, a leading healthcare educational organization, as its Senior Fellow in Health Communications & Marketing Strategy.  He also serves on the Board of Directors of the Volunteers in Medicine Institute, and on the Advisory Board of the Entrepreneurial Engineering Program at Princeton University.

Fraser Seitel focuses on public relations strategy, crisis management, media and presentation training, and financial and investor relations for the clients of Rivkin & Associates.

He has been a communications counselor, lecturer, TV commentator and teacher for 30 years, and is a prominent public relations author. He is also senior counselor for corporate and financial communications at Burson-Marsteller, the world’s largest public relations agency.

In 2000, PR Week named Mr. Seitel “one of the 100 most distinguished public relations professionals of the century.” He is the author of The Practice of Public Relations, the leading public relations textbook in the world, used by more than 300,000 students at 200 colleges and universities. He is also the co-author with Steve Rivkin of the book IdeaWise.

Mr. Seitel is a frequent contributor to cable television. He has appeared on Fox News Channel’s The O’Reilly Factor, Fox and Friends ,and On the Record with Greta Van Susteren; MSNBC’s The News with Brian Williams and Nachman; CNBC’s Wall Street Journal Report; and CNN’s Connie Chung Tonight, Inside Politics and Larry King Live.

Mr. Seitel was a communications executive with The Chase Manhattan Bank for two decades. As the bank's senior vice president and director of public affairs, Mr. Seitel was responsible for Chase's financial communications, public relations and philanthropy. He personally counseled three generations of Chase chief executives - David Rockefeller, Willard Butcher and Thomas Labrecque.

Since leaving Chase and becoming a consultant, Mr. Seitel has provided communications and management counsel to more than 100 clients, including corporations, hospitals, universities, trade associations and individuals. He is an Internet columnist for odwyerpr.com and tech central station. He has been a columnist for United States Banker magazine and IBM's Profit magazine, and editor of the Public Relations Society of America's Strategist magazine.

Mr. Seitel holds an undergraduate degree in journalism, a master's degree in speech communications, and an MBA from New York University.

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