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Steve Rivkin is a dynamic speaker on marketing and communications topics. He knows how to rivet 800 convention-goers to their seats. He knows how to work hands-on with 16 managers in a workshop setting.

His speeches and presentations use vivid PowerPoint slides and examples from hundreds of companies, products and services.

His presentations are tailored to the purpose of your event or the composition of your audience. Topics are drawn from the five books he has co-authored. Three popular topics are:

Brainstorms & Rainstorms. New ideas propel our business and professional lives. The common thread is the desire for fresh thinking and new ideas. This presentation shows you how to find an existing idea that's worked for someone else … and then adapt that idea for your own. Like Doubletree Hotels, you could substitute an ingredient. Like Pizza Hut and AMC Entertainment, you could minimize or magnify. Like Commerce Bank, you could bring back an old idea. Attendees come away with a blueprint for more effective problem-solving and more effective brainstorming.
  Differentiate Or Die. Choice is a cruel master in the marketplace. Make a mistake in differentiating your business or your brand, and your competitors quickly take away your business. This presentation spells out how to make differentiation your business weapon. You’ll see that there is no such thing as a commodity, and that all goods and services can be differentiated. Using dozens of examples, this presentation explains what differentiation is not, and what it should be. Mini-case histories bring each point to life.
  The Making of a Name. What makes one brand name great, and another brand name ghastly? Knowing the answer can be the difference between a flop and a marketplace triumph. This fast-moving presentation shows how names are made; how they're bought, sold and protected; and the do's, don'ts and nevers of naming.
Steve Rivkin has appeared before hundreds of business and association audiences, and has presented speeches, seminars and workshops throughout the United States, Europe and Southeast Asia. The list includes:
Adventist Health System Kraft Foods
  Alarm Distributors Assn.     M&M/Mars
  Allen-Bradley     Market 2000 (Spain)
  American Hospital Assn.     Marketing Forum Linz Austria
  Ameritech     MediMedia
  Assn. of Independent Hospitals     Meineke Discount Mufflers
  Assn. Of National Advertisers     Michigan Healthcare Assn.
  Automotive Chemical Mfg. Council     Monsanto South America
  Bank Marketing Assn.     National Grocers Assn.
  Bata Shoes     National Heritage Academies
  Biosense/Johnson & Johnson     National Kitchen Cabinet Assn.
  BlueCross BlueShield     Nurse Practitioners Assn.
  Cable Television Assn.     Outboard Marine Corp.
  CBS Radio     Panera Bread
  Cendant Hotel Group     Pfizer Howmedica
  Citibank     Philippine Airlines
  Club Med     Plastic Pipe Assn.
  Combe Inc.     Radio Corporation of Singapore
  Differentiation Conference, Istanbul Turkey     Radio Day Germany
  DMV Nutritionals     Rayma Management Malaysia
  Dow Chemical     RE/MAX
  English & Western Equine     Seafirst Bank
  Conference     Sedona Resort Management
  Ernst & Young     Sierra Instruments
  Estes Park Institute     Southwest General Health System
  First Data Corp.     Sutter Health Systems
  Food Marketing Institute     Thomson Media
  Hewlett-Packard     U.S. Dept. of Health & Human Services
  Hormel Foods     United Way
  Hospital Assn. of Pennsylvania     WCBS Business Breakfast Forum
  Ingersoll-Rand     Wendy's
  Inland Press Assn.     Writing Instruments Manufacturers Assn.
  Institutional Investor     Young Presidents Organization
  Investors Press        
For more detailed information, availability and fees, please contact:

Phone: 410-897-1970
Fax: 410-897-1971
Bbartos@speakers.com
http://www.speakers.com/listing.asp?sid=1582


  Brainstorms & Rainstorms
     
"Differentiate or Die". View an excerpt from a recent presentation.
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Comments
“Your brainstorming program was definitely some of the best money we have ever spent.” (Senior Product Manager, Kraft Foods)
"The subject matter -- Differentiate or Die -- could not have been more on target with the message we had hoped to send at our Franchisee Convention. Steve did a great job at customizing and personalizing the presentation, making it truly relevant. It's been an absolute pleasure working with him." (Vice President-Marketing, Panera Bread)
"An outstanding New Positioning seminar for our product managers. You received more overall 'excellent' ratings than any previous seminar we have given. Your presentation style was appreciated by all. And you were a superb facilitator of discussion." (Director of Marketing Services, Hormel Foods)
"Your presentation was outstanding. There is no doubt you were the high point of our Conference. The overwhelming response was that your program was right on the mark. Attendees went home energized and enthusiastic." (Executive Director, All-Industry Conference, Western & English Manufacturing Assn.)
"Thanks for presenting two terrific programs. You were a delight to work with, and the evaluations for your programs were among the best I've seen." (Director, Michigan Hospital Assn.)
"You were absolutely terrific at our Florida retreat. It was your marketing savvy, your sense of humor, your knowing when to get in and when to pull out. It all contributed to a very worthwhile two-day session." (Publisher, Institutional Investor)
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